Building Patient-Provider Connections
What inspires health technology entrepreneurs and innovators to develop new ideas? Some certainly are adept at scanning the marketplace and identifying gaps in service. Others have a real talent for predicting emerging trends. Many bring a personal perspective. At Health in Motion Network (HIMN), we combine those insights in a focused, intentional approach.
To deliver a solution that effectively meets patients’ needs, you’d think it would go without saying that the patient’s point of view would be incorporated. We are all, in some fashion and at some point, consumers of healthcare services. And what drives consumer behavior in any industry is as variable as the people themselves.
Lately, we’ve been spending a lot of time refining our messaging to patients. This is a commitment that is ongoing. The more we learn, the better we do. Certain drivers stand out. With technology, for instance, we have to consider accessibility and digital fluency. Is our intended audience likely to actually adopt the tool we’re offering? With that come the standards of personal utility, value, and convenience. These are intertwined. A person may sacrifice some convenience if they perceive sufficient value. Conversely, ease of use may ultimately drive its own determination of value.
It is also from our own experiences as patients that we are inspired to think about what might make that experience better. Again, ‘better’ is subject to personal interpretation, and may encompass more personalized connectivity with a provider, more efficient access or timely care, more cost-effective, or combinations of all the above. A universally frustrating aspect of healthcare for most, however, including clinicians, is pervasive disconnection.
HIMN’s leadership team includes clinical pharmacists as well as healthcare executives with hands-on pharmacy experience. We use that expertise to position pharmacy as the most viable point of connection within healthcare. And we take our efforts a step further by actively soliciting engagement from practicing pharmacists. So, in addition to building system evolution around the patient, we unify that objective with the clinician’s role, and how to foster optimal engagement between the two for improved outcomes.
The pandemic accelerated trends we already saw coming, such as leveraging novel delivery modalities including virtual care and care outside a doctor’s office. Sustainable impact derives from thoughtful assessment of the problem in the context of a solution that is informed by its end users. Incremental change is often more lasting, and allows entrenched market players to adapt. While we apply our own viewpoints as patients and healthcare professionals, we equally think collaboratively about how novel digital health technology complements existing structures to allow improvement without causing disruption.
Our multifaceted development paradigm enables better connection through the shared nexus point of the pharmacy, supporting patient needs and clinician workflows.